[2008-06-26]  Insurer Rolls out New Campaign
Jubilee Insurance has launched a new Life advertising campaign dubbed "Invest in their future. Get cover in Kenya, Uganda and Tanzania."
The campaign comes hot on the heels of Jubilee Medical's "Big names take cover" billboard advertisement, which began in late February 2008 and featured prominent corporates in the region who are currently covered by the leading insurer. According to the insurer, the medical campaign has led to a portfolio growth of 40 percent.
Sell more
Jubilee Insurance has recently focused on its values as a central theme in its advertising campaigns. "The consistency of our advertising message over the years serves to underscore Jubilee's commitment to our principles, and is a reason why we sell more policies than any other insurer in the region," said Jubilee Holdings Limited chairman Nizar Juma.
"Our messages have greatly changed over the years; each new campaign presents our values in a fresh and compelling manner so as to attract the public," he said.
The campaign is built around values developed through its 70-year history.


Source: Copyright © 2008 The Nation.